About Us

Elephant Lifting Equipment was established in June 1982 in Pretoria, initially as a small enterprise trading in engineered goods. We have grown into the largest and most technically competent supplier, designer and manufacturer of lifting equipment in Southern Africa.

We also provide full-service back up, inspection, testing and certification to meet South Africa and International statutory requirements and best practice.

We have exclusive and long standing relationships with the best local and international suppliers, build over our more than 42 years of operation.

We carry substantial stockholding across all our distributed product lines and we design and fabricate special attachments and bespoke cranes per order.

Our team of industrial experts and long-standing employees serve a prestigious customer base across mining, energy, refining, construction, infrastructure and other diversified industries in Southern Africa.

Meet the team


Elephant Lifting attributes its success to its exceptional team members, who are instrumental in leading the company to its industry-leading position today. Without the dedication and expertise of each team member, Elephant Lifting would not be able to achieve its current level of excellence.

Gideon Knoetze

Managing Director


Leigh-Ann Fernandes

Business Development Manager



Pieter Schoeman

Operations Manager & Exports


Kathleen Smillie

Commercial Manager


Company Profile

Nature of Our Business

The business was established in 1982, and we have firmly established ourselves as specialist designers and suppliers of a fully-integrated range of lifting and pulling equipment. We also provide full service back up, testing and certification to meet South African and International statutory requirements and best practice.

We have an international footprint and operate in a number of countries. View map

Company History

Elephant Lifting Equipment opened doors in June 1982 in Pretoria, as a small enterprise trading in engineered goods, and we’ve grown into one of the largest and most technically-able suppliers, designers and manufacturers of lifting equipment in southern Africa today.

Over three decades of continuous growth, underpinned by innovation and an engineered approach to lifting safety, we are the most highly-respected lifting equipment supplier throughout Sub-Saharan Africa and the Middle East.

Our Business is staffed by a large component of long-serving employees and is highly valued by local and international suppliers for our loyalty and professional representation. We serve a prestigious customer base in the Extractive and Metallurgical-, Construction-, Infrastructure-, Energy-industries (power generation, oil and gas), as well as Project E.P.C.M.

Our Business’s financial strength, coupled with our in-house engineering expertise and on-site manufacturing skills, allow us to carry substantial stockholdings of both locally and internationally manufactured products, as well as to design and fabricate special attachments and bespoke cranes per order, thus enabling us to fulfil the needs of our customers in a very professional, niche and timely manner.

We are a Business of innovators and innovation is driven by a team of mechanical and industrial engineers, supported by state-of-the-art design programmes with integrated manufacturing equipment and highly experienced personnel who operate in a modern and spacious production facility. Elephant Lifting Equipment’s mission statement, along with our continuous drive to exceed our customers’ expectations, defines our guiding principles of operation.

Mission Statement

As lifting and pulling are inherently hazardous tasks, rated “safety-critical”, we undertake to supply equipment which meets and/ or exceeds verifiable international design, manufacturing and safety standards of the specific country’s legal requirements.

We commit:

  • To meet and exceed our customers’ service expectations and to timeously and honestly inform them should we not be able to do so.
  • To recognise and respect our customers’ right of choice (equipment and supplier) but insist on fair and equitable treatment and recognition for services rendered.
  • To actively engage our customers in exploring ways to build and enhance mutually beneficial partnerships and lasting relationships based on trust, reliability, innovation and security.
  • To vigorously protect our good name and standing in the market place through innovation, active involvement with, and service support to our customers.
  • To continually develop the skills base of all our employees, to foster respect at all levels of the organisation and recognise each individual’s worth and rights.



Tusker® is a brand and registered trademark of Elephant Lifting Equipment (Pty) Ltd. The brand covers a wide range of products from crane componentry, electric hoists, chain blocks, lever hoists, shackles, rigging accessories, slings and plate clamps, to customised fabricated lifting grabs, beams and attachments.


Max-Alloy Yoke is a premium brand of chain slings and components, available in Grade 80 and Grade 100. The chain and components all carry the Berufsgenossenschaft “H” mark, the ultimate stamp of quality.

Elephant Chain Block Co., LTD

Elephant Chain Block Co. is a premium Japanese manufacturer of heavy-duty electric and manual chain hoists as well as lever hoists. Elephant Lifting Equipment (Pty) Ltd is the sole distributor for these products in Sub Saharan Africa.